Personal and Interpersonal Determinants Affect Which of the Following Steps

question 117

Multiple Choice

Personal and interpersonal determinants affect which of the following steps in the consumer behavior process?

• A) Recognition of problem or opportunity
• B) Purchase decision
• C) Purchase act
• D) Each step in the consumer behavior process

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Definitions:

Cohort Effect

Similarities in behavior among a group of peers that stem from the fact that group members were born at the same time in history.

Longitudinal

A study or research design that follows the same subjects over a period of time to observe changes or development.

Cross-Sectional

A type of observational study that analyzes data from a population at a specific point in time.

Tabula Rasa

The theory that the human mind is at birth a "blank slate" without rules for processing data, and that data is added and rules for processing are formed solely by one's sensory experiences.