Complete the Following Using the Terms Listed

question 53

Multiple Choice

Complete the following using the terms listed.
-_____ includes the actions and decision making processes of buyers.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Click-Wrap

A type of agreement where acceptance of terms or conditions is done by clicking on an "I agree" button on a webpage.

Online Communications

Involves the exchange of messages, information, or documents through the internet or electronic devices.

Binding Contract

A legally enforceable agreement between two or more parties that obligates them to perform specific actions or uphold terms.

Time Difference

The variation in time between different geographical locations, caused by the earth's rotation and delineated by time zones.