Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Constitution's Reading

The interpretation or manner of understanding the constitutional text of a country.

Privacy

The state or condition of being free from unauthorized intrusion or disclosure of personal information.

Supreme Court

The highest federal court in the United States, holding ultimate appellate jurisdiction over all federal and state court cases involving issues of federal law.

Fundamental Rights

A group of rights that have been recognized by the Supreme Court as requiring a high degree of protection from government encroachment. These rights are specifically identified in the Constitution, especially in the Bill of Rights, or have been found under due process.