Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Writer's Credibility

The level of trustworthiness, expertise, and authority attributed to an author based on their experience, qualifications, and previous work.

Credibility

The quality of being trusted and believed in, often achieved through consistency, accuracy, and reliability in one's actions or information.

Believability

The quality of being perceived as credible or trustworthy, often a crucial factor in effective communication and persuasion.

Establish Credibility

The process of building trust and authority, often through demonstrating knowledge, expertise, and honesty.