Complete the Following Using the Terms Listed

question 96

Multiple Choice

Complete the following using the terms listed.
-The use of computer-based technology to evaluate data in a database and identify useful trends is known as _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Shortcut Menu

A shortcut menu is a context-sensitive menu that appears when a user right-clicks on an element in a graphical interface, providing relevant actions.

Macro-Enabled Workbook

A type of Excel file that allows the storage and use of macros, which are automated tasks or functions.

.xlsm

A file extension for an Excel macro-enabled workbook, allowing users to save spreadsheets with embedded macros programmed in VBA (Visual Basic for Applications).

File Extension

A suffix at the end of a filename that indicates the file type and determines which program can open or edit the document.