Desmond Is Developing Several Different Marketing Strategies Based on Target

question 130

Multiple Choice

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

• A)demographics
• B)end-use
• C)psychographics
• D)product

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Definitions:

Personality Traits

Describes the consistent patterns of thoughts, emotions, and behaviors that distinguish individuals from one another.

Big Five

The Big Five personality traits are a widely endorsed model that consists of openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Disagreeableness

A personality trait characterized by a lack of concern for social harmony, leading to conflict or confrontation.

Personality Traits

Enduring characteristics or tendencies that define an individual's behavior, thoughts, and emotions, distinguishing them from others.