Complete the Following Using the Terms Listed

question 96

Multiple Choice

Complete the following using the terms listed.
-The use of computer-based technology to evaluate data in a database and identify useful trends is known as _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is rewarded after a set number of responses.

Variable-Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses.

Fixed-Interval

In operant conditioning, a fixed-interval schedule is a reinforcement pattern where a response is rewarded only after a specified amount of time has elapsed, leading to a response pattern where actions are more frequent as the time for reward approaches.

Punishment

An event that decreases the behavior it follows.