Personal Determinants in the Buying Decision Include All of the Following

question 12

Multiple Choice

Personal determinants in the buying decision include all of the following EXCEPT

• A)needs and motives.
• B)perceptions.
• C)learning and self-concept.
• D)cultural experiences.

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Definitions:

Insight

A deep understanding of a person or situation, often resulting in a clear and sometimes sudden discernment of a solution to a problem.

Fixation

An obsessive focus or attachment to certain behaviors, people, or developmental stages, often hindering emotional development.

Mental Set

A cognitive tendency to approach situations in a fixed way based on previous experiences, potentially inhibiting problem-solving.

Confirmation Bias

The bias towards selecting, decoding, favoring, and reminiscing over data that corroborates one's prior beliefs or conjectures.