Fiona Has Initiated a Project to Establish a Company Website

question 120

Multiple Choice

Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Fiona plans to use the Internet for ________.

• A)market segmentation
• B)end-use segmentation
• C)organization marketing
• D)relationship marketing

Distinguish between different types of goods (normal, inferior) based on income and price elasticity.

Grasp the concept of consumer surplus and the impact of reservation prices.

Understand the aggregation of individual demand curves into market demand.

Analyze the effects of external factors (e.g., bad weather, increased consumer base) on market demand and revenue.

---

Definitions:

Sense Of Self

The sense of self refers to the way a person thinks about and views their own personality, beliefs, and abilities.

Japanese

Pertaining to Japan, its people, culture, or language.

Americans

Citizens or residents of the United States of America.

Collectivist Cultures

Cultures in which the self is regarded as embedded in relationships, and harmony with one’s group is prized above individual goals and wishes.