Complete the Following Using the Terms Listed

question 33

Multiple Choice

Complete the following using the terms listed.
-Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Prejudices

Preconceived opinions or judgments towards people or situations, often based on stereotypes or without adequate information.

Secondary Characteristics

In biology, features that emerge during puberty and distinguish the sexes but are not directly involved in reproduction. More broadly, it can refer to any trait that is not a primary attribute but still distinctive.

Religious Beliefs

The conviction in, and worship of, a supernatural power or powers regarded as creator and governor of the universe.

Health Habits

Practices and behaviors adopted to maintain or enhance one's health, including regular exercise, proper nutrition, sufficient sleep, and avoidance of harmful substances.