Complete the Following Using the Terms Listed

question 64

Multiple Choice

Complete the following using the terms listed.
-The process of coordinating the flow of goods,services,and information among members of the supply chain is called _____.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

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Definitions:

Competitive Parity Budgeting

Allocating funds to promotion by matching the competitor's absolute level of spending or the proportion per point of market share. Also called matching competitors or share of market.

All-You-Can-Afford Budgeting

Allocating funds to promotion only after all other budget items are covered.

All-You-Can-Afford Budgeting

All-You-Can-Afford Budgeting is a financial strategy where spending on a particular area, such as marketing, is determined by the amount of money available rather than through strategic planning or goal-based allocation.

Percentage of Sales Budgeting

A method of budgeting where marketing and other expenses are based on a fixed percentage of sales revenue.