Describe the Benefits of Having Marketing Intermediaries and Provide an Example

question 32

Essay

Describe the benefits of having marketing intermediaries and provide an example.

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Definitions:

Potential Buyers

Individuals or entities that are considered likely or able to purchase a product or service based on their interest, needs, or financial capability.

Moral Hazard

The situation where one party engages in risky behavior because it knows another party bears the consequences or risks.

Disaster Relief

Assistance provided to individuals or communities to help them recover from natural or man-made disasters.

Crop Insurance

Insurance that farmers can purchase that will pay out if crop selling prices or crop revenues fall below predetermined values.