MATCHING Complete the Following Using the Terms Listed

question 55

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A _____is a combination of personal selling and nonpersonal selling to meet the needs of a firm's target customers and communicate its message to them.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

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