Mex, a Restaurant, Makes All Its Menu Items from Scratch

question 53

Multiple Choice

Mex, a restaurant, makes all its menu items from scratch and uses authentic Mexican herbs in its dishes. As a result of its focus on using specialty ingredients, prices are 75 percent higher than its competitors. Mex knows that_____.

• A) the higher the price, the better its perceived quality
• B) people always pay more for items that are unfamiliar to them
• C) people think that the competitor's food is priced too low
• D) experience has taught consumers to ignore prices

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Definitions:

God's Laws

The moral and ethical codes believed to be ordained by a divine entity, often found within religious texts or traditions.

Golden Rule

A moral principle that advises treating others as one would want to be treated oneself.

Ethical Egoism

A moral philosophy that posits individuals should act in their own self-interest because it is the moral thing to do.

Principle of Utility

A foundational concept in utilitarianism that suggests the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.