Television Is an Attractive Advertising Medium Because It

question 40

Multiple Choice

Television is an attractive advertising medium because it

• A)is relatively inexpensive.
• B)offers a constantly growing network audience.
• C)offers mass coverage and flexibility.
• D)provides instant feedback that can be used to measure effectiveness.

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Definitions:

Negative Information

Data or facts that are unfavorable, detrimental, or paint a bleak picture of a circumstance, individual, or entity.

Mobile Device

A portable computing device such as a smartphone or tablet.

Internet Users

Individuals who use the internet to access information, communicate, or perform tasks online.

Corporate Code

A set of guidelines, ethics, or rules that govern the conduct, operations, and culture within a corporation.