When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor

question 57

Multiple Choice

When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a _____ strategy to appeal directly to the public instead of physicians alone.

• A)pulling
• B)public relations
• C)rebate
• D)pushing

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Definitions:

Teleconferencing

A method of using electronic media to conduct meetings or discussions among people in different locations, via audio, video, or web-based platforms.

Videopresence

Utilizes video conferencing technology to create a virtual presence for communication or collaboration, irrespective of the geographical location of the participants.

WANs

Wide Area Networks (WANs) are telecommunications networks that extend over large geographical distances, connecting different smaller networks such as local area networks (LANs).

LANs

Local Area Networks (LANs) are networks that connect computers and devices in a limited geographical area such as a home, school, or office building, facilitating communication and resource sharing.