Which of the Following Best Distinguishes the Philosophy of the Marketing

question 135

Multiple Choice

Which of the following best distinguishes the philosophy of the marketing era from the philosophy of the production era?

• A) The production era was more consumer-oriented.
• B) The marketing era advocated price discrimination.
• C) The production era occurred after World War II.
• D) The marketing era was more consumer-oriented.

---

Definitions:

Accounts Payable

Liabilities owed by a business to its creditors for goods and services purchased on credit, which are due within a short period.

Financing Activities

Transactions and events that affect a company's capital structure, including borrowing, repaying debt, issuing equity, and paying dividends.

Statement Of Cash Flows

A financial statement that summarizes the amount of cash and cash equivalents entering and leaving a company.