What Is the First Step a Company Should Do When

question 89

Multiple Choice

What is the first step a company should do when responding to a crisis?

• A) Call or email members of the press to deny the story.
• B) Issue a "no comment".
• C) Respond quickly with a prepared statement.
• D) Arrange a press conference with the company's PR representative.

---

Definitions:

Localized Warmth

A specific area of the body experiencing an increase in temperature, often indicating an underlying condition or reaction.

Receptors

Proteins located on the surface of or within cells that bind to specific molecules like hormones, antigens, or neurotransmitters, initiating a cellular response.

Völkerpsychologie

Early precursor of social psychology, as the study of the collective mind, in Germany in the mid- to late nineteenth century.

Anthropometry

Anthropometry involves the measurement and analysis of the human body's physical dimensions and forms, commonly used in physical anthropology, ergonomics, and clothing design.