How a Company Handles a Crisis Can Affect Its Reputation

question 64

True/False

How a company handles a crisis can affect its reputation.

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Definitions:

Dividend Yield Ratio

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Common Stock

A type of equity ownership in a corporation, representing a claim on a portion of its assets and earnings.

Market Price

The prevailing cost at which a commodity or service may be purchased or traded in a market.

Acid-Test Ratio

A financial metric that measures a company’s ability to pay off its current liabilities with its quick assets (cash, marketable securities, and receivables).