The Marketing Function Creates All of the Following Types of Utility

question 120

Multiple Choice

The marketing function creates all of the following types of utility EXCEPT ______ utility.

• A) place
• B) form
• C) time
• D) ownership

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Definitions:

Cannibalization

When a company's new product eats into the sales of one of its existing products.

Disruptive Technology

An innovation that significantly alters the way consumers, industries, or businesses operate, often displacing established technologies.

Sales Volume

The quantity of products or services sold by a company within a specific period, often used to measure business performance.

Decline Stage

The stage of the product life cycle characterized by decreases in sales and profits.