Businesses Often Spend ______ as Much on Personal Selling as on Advertising

question 162

Multiple Choice

Businesses often spend ______ as much on personal selling as on advertising.

• A) almost
• B) twice
• C) over three times
• D) between five and ten times

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Definitions:

Operations Management

The administration of business practices to create the highest level of efficiency possible within an organization, focusing on converting materials and labor into goods and services as effectively as possible.

Customer Relationship Management

A strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history.

Financial Management

The practice of planning, directing, monitoring, organizing, and controlling the monetary resources of an organization or individual.

HR Management

The strategic approach to the effective management of people in an organization, focusing on policies and systems to improve employee performance and satisfaction.