Focus Groups Are Sessions in Which Customers Meet with Marketers

question 82

True/False

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

---

Definitions:

Ages 18-25

Often referred to as emerging adulthood, this age range is characterized by continued development of identity, independence, and responsibility.

Cognitively Demanding

Requiring significant mental effort and intellectual engagement to understand or accomplish.

Spillover Hypothesis

Hypothesis that there is a carryover of cognitive gains from work to leisure that explains the positive relationship between activities in the quality of intellectual functioning.

Moral Thought

The process of thinking about, and making judgments regarding, the rightness or wrongness of human actions.