Complete the Following Using the Terms Listed Below

question 173

Multiple Choice

Complete the following using the terms listed below.
-_____ involves two or more businesses that jointly market each other's products.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

U.S.GAAP

United States Generally Accepted Accounting Principles; a set of accounting standards used in the U.S. for financial reporting.

Comprehensive Income

The total change in equity for a reporting period other than from transactions with owners, including all unrealized gains and losses.

Warranty Expenses

Costs incurred by a company to repair or replace products under warranty, recognized as a liability when products are sold.

Inventory Purchases

The total cost incurred to buy goods intended for sale during a specific accounting period before any deductions or sales.