Which of the Following Is NOT Consistent with Relationship Marketing

question 174

Multiple Choice

Which of the following is NOT consistent with relationship marketing?

• A) focusing on attaining new customers, even at the expense of losing long-term ones
• B) developing partnerships with suppliers
• C) developing partnerships with customers
• D) supporting other businesses where that support is beneficial to the company's goals

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Definitions:

Disability Insurance

A type of insurance policy providing income in the event a worker is unable to perform their job due to disability.

Contract

A legally binding agreement between two or more parties that is enforceable by law.

Mutual Consideration

The reciprocal exchange of value or promises within a contract, where each party agrees to give up something in return for receiving something else of value.

Subrogation

The process by which one party takes over the rights of another party, typically in the context of insurance claims.