Desmond Is Developing Several Different Marketing Strategies Based on Target

question 130

Multiple Choice

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

• A)demographics
• B)end-use
• C)psychographics
• D)product

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Definitions:

Domestic Price

The price of goods or services within a country, unaffected by international market prices or exchange rates.

World Price

The global market price of a commodity, determined by supply and demand in the international market.

Tariff

A tax imposed by a government on goods and services imported into a country, typically used to protect domestic industries.

Imported

Goods or services brought into a country from abroad for sale, contrasting with domestic products or services.