Developing and Maintaining Long-Term,cost-Effective Exchange Relationships with Individual Customers,suppliers,employees,and Other

question 3

Multiple Choice

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

• A)relationship management.
• B)customer satisfaction.
• C)relationship marketing.
• D)interpersonal consumer relationships.

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Definitions:

Related Diversification

A strategy where a business expands into new areas that have a connection or relation to its existing operations or markets.

GE Business Screen

A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.

Portfolio Planning

The process of strategizing the mix of business holdings a company should have for optimal performance.

Business Strength

A company's competitive advantage or core competencies that enable it to outperform competitors.