Approximately How Much More Does It Cost to Attract One

question 9

Multiple Choice

Approximately how much more does it cost to attract one new customer than to keep an existing one?

• A) twice as much
• B) three times as much
• C) five times as much
• D) about the same

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Definitions:

Assertiveness

Expressing one's opinions and emotions respectfully while maintaining confidence and assertiveness, without resorting to aggression.

Internal Visibility

Refers to the extent to which an employee's work and contributions are recognized and visible within their organization.

Assertiveness

Characterizes the ability to express one’s opinions and needs in a confident and respectful manner.

Ingratiation

A strategic social behavior aimed at gaining favor or acceptance from others, often through flattery or conformity.