Which Type of Marketing Develops and Maintains Long‐term, Cost‐effective Exchange

question 85

Multiple Choice

Which type of marketing develops and maintains long‐term, cost‐effective exchange relationships with partners.

• A) cause marketing
• B) transactional marketing
• C) relationship marketing
• D) scarcity Marketing

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Definitions:

Net Present Value

A method used in capital budgeting to assess the profitability of an investment by calculating the difference between the present value of cash inflows and outflows.

Equivalent Annual Cost

A financial analysis tool used to compare the annual costs of alternatives with different lifespans to assess which is more cost-effective.

Internal Rate of Return

A financial metric used to estimate the profitability of potential investments, calculated as the rate of return that makes the net present value of all cash flows equal to zero.

Erosion

In finance, erosion refers to the gradual reduction of assets, earnings, or investment value over time.