Complete the Following Using the Terms Listed

question 3

Multiple Choice

Complete the following using the terms listed.
-The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Production Resource Intensities

A term used to describe the amount of resources (labor, materials, energy) required to produce a specific good or service.

Goods and Services

The tangible products (goods) and intangible activities (services) that are produced and consumed by the economy.

Blocking Imports

Policy measures taken to restrict the importation of goods from foreign countries.

Tariff

A tax imposed by a government on goods and services imported from other countries, aiming to protect domestic industries from foreign competition.