Complete the Following Using the Terms Listed Below

question 129

Multiple Choice

Complete the following using the terms listed below.
-Marketing researchers use government statistics, or ______, as a low cost and quick access to consumer information.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

---

Definitions:

Agricultural Groups

Communities or societies whose primary mode of subsistence is based on crop farming and livestock raising.

Division of Labor

the allocation of different tasks and roles to different individuals or groups in a society, often based on factors such as skill, age, or gender.

Centralized Political Organization

A governmental structure where power and decision-making processes are concentrated in a central location or authority.

Markets

Systems or environments where parties engage in the exchange of goods, services, or information, often regulated by supply and demand.