Complete the Following Using the Terms Listed Below

question 129

Multiple Choice

Complete the following using the terms listed below.
-Marketing researchers use government statistics, or ______, as a low cost and quick access to consumer information.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding