Complete the Following Using the Terms Listed

question 50

Multiple Choice

Complete the following using the terms listed.
-The most common method of market segmentation is _____ segmentation.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Taft-Hartley Act

Federal legislation designed to curtail some of the powers that unions had acquired under the Wagner Act; designates certain union actions as unfair. Also called Labor-Management Relations Act.

Wagner Act

The first major piece of federal legislation adopted explicitly to encourage the formation of labor unions and provide for collective bargaining between employers and unions as a means of obtaining the peaceful settlement of labor disputes.

Sex Discrimination

Unfair treatment of people because of their sex or gender; includes both direct discrimination and practices that have a disproportionate impact on members of one sex.

Gender

A category that refers to the social and cultural distinctions associated with being male, female, or non-binary.