Complete the Following Using the Terms Listed

question 75

Multiple Choice

Complete the following using the terms listed.
-When two or more businesses link their names to a single product,_____ occurs.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Credit Balance

The amount residing in a financial account that signifies the sum that a financial institution owes to the customer.

Manufacturer

A business entity or individual that makes finished products from raw materials through various processes.

Service Provider

A company or an individual that offers services to others in exchange for payment, typically specializing in a specific area of work.

Perpetual System

An inventory management system that tracks the addition and subtraction of inventory with each sale and purchase in real time, providing a high level of detail and accuracy.