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How Does Customer Relationship Management (CRM) Software Help Modern Firms

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How does customer relationship management (CRM) software help modern firms?


Definitions:

Ecological Intelligence Hypothesis

A theory suggesting that the complex social behaviors and cognitive abilities of organisms, especially humans, evolved as a response to ecological challenges and opportunities.

Social Intelligence Hypothesis

The theory that complex social behavior in animals, including humans, evolved to solve challenges in social environments.

Cognitive

Relating to the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Brain to Body Size Ratio

A comparative measure of brain size relative to body size, which is often used as an indicator of the intelligence of an animal.

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