A Marketer Focuses on a Product's ______

question 55

Multiple Choice

A marketer focuses on a product's ______.

• A) physical characteristics
• B) service attributes
• C) symbolic attributes
• D) benefits

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Definitions:

Handling Objections

The skill of addressing and overcoming doubts or concerns potential customers have regarding a product or service.

Follow-Up

The action of maintaining contact and communication with clients or prospects after an initial meeting, presentation, or sale to nurture relationships or conclude a deal.

New Prospects

Potential customers or clients who have been recently identified as having the interest or capability to purchase a product or service.

Sales Presentation Experience

Sales presentation experience refers to the skills and knowledge gained from creating and delivering effective sales pitches to potential customers.