Complete the Following Using the Terms Listed

question 138

Multiple Choice

Complete the following using the terms listed.
-In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

---

Definitions:

Direct Close

A sales technique where the salesperson directly asks the customer to make a purchase.

Implementation Process

The set of actions taken to put a plan, system, or program into action or effect, commonly within organizational or project management contexts.

Question Close

A sales closing technique where the salesperson asks the customer a final question to facilitate making the decision to purchase, often focusing on final objections or preferences.

Self-Styled Expert

An individual who claims to have expertise or specialized knowledge in a particular area without official certification or recognized credentials.