Complete the Following Using the Terms Listed

question 138

Multiple Choice

Complete the following using the terms listed.
-In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

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Definitions:

Quantitative

Pertaining to data or research that deals with quantities, numbers, and statistical analysis, rather than interpretations or qualitative judgments.

Associative

Related to or involving the combination or co-occurrence of elements or items within a group or category.

Judgmental

Relating to or involving the use of personal judgment or opinion to make decisions or form conclusions.

Technological Forecasts

Long-term forecasts concerned with the rates of technological progress.