Define 'Marketing Intermediary' and Explain Its Importance to an Organization

question 90

Essay

Define 'marketing intermediary' and explain its importance to an organization.

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Definitions:

Target Return Pricing

A pricing strategy businesses use where prices are set based on a targeted return on investment.

Primary Objective

The main goal or purpose that an organization or individual aims to achieve.

High\Low Pricing

A retail strategy that involves alternating between high prices and discount sales to attract customers while maximizing profit margins.

Promotion of Sales

Activities and strategies to increase consumer awareness and sales of a product or service, often temporary to stimulate demand.