A Company Is Selling Condominiums in Aspen

question 4

True/False

A company is selling condominiums in Aspen. It is likely to rely more on advertising in its promotional mix than personal selling.

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Definitions:

Recommendations

Advice or suggestions to improve or solve something.

Referrals

A process or method through which an existing user or customer recommends a product or service to potential new users, frequently incentivized by the company.

Ratings

Evaluations or assessments of something, usually in terms of quality, quantity, or some combination of both.

Advocacy

Public support or recommendation of a particular cause, policy, or product.