Texaco and Shell Are Located Directly Across the Street from One

question 90

Multiple Choice

Texaco and Shell are located directly across the street from one another. Texaco lowers its price for regular unleaded by 5 cents, and Shell quickly follows suit. What pricing objective is Shell using?

• A) competitive pricing
• B) skimming pricing
• C) odd pricing
• D) penetration pricing

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Definitions:

Cultural Tightness

The strength and enforcement of social norms and the level of tolerance for deviant behavior within a culture.

Standards for Behaviour

Established norms or criteria that guide acceptable and appropriate actions within a society or organization.

Individualistic Societies

Individualistic Societies prioritize the needs and goals of the individual over the collective, often resulting in a loose social framework where personal achievement and independence are valued.

Collective Societies

Cultures that prioritize the needs and goals of the group over the desires and success of individual members.