Examlex
Which of the following is NOT an element of a promotional strategy?
Price Fixing
An illegal or regulated agreement among competitors to maintain a certain price level for goods or services, often leading to less competitive markets and higher prices for consumers.
Market Power
The ability of a firm or group of firms to manipulate prices or output in a particular market, often due to lack of significant competition.
Elasticity Of Demand
A measure of how responsive the quantity demanded of a good or service is to a change in its price.
Mark-Up
The amount added to the cost price of goods to cover overhead and profit; it is the difference between the cost of a good or service and its selling price.
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