When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor

question 155

Multiple Choice

When a pharmaceutical company uses the phrase "ask your doctor" in its ads, the company is using a ______ strategy to appeal directly to the public instead of physicians alone.

• A) public relations
• B) pulling
• C) pushing
• D) sales promotion

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Definitions:

Socioeconomic Studies

Involves the examination of the relationship between economic activity and social life, often focusing on issues of inequality, poverty, and the distribution of wealth.

Perceptual Studies

The examination of how organisms interpret and understand their environments through sensory input.

Lex Talionis

A principle of retributive justice meaning "the law of retaliation", where the punishment corresponds directly to the offense, as in "an eye for an eye".

Theory of Punishment

A set of principles that aim to justify and guide the imposition of penalties on individuals who violate laws, focusing on deterrence, retribution, rehabilitation, and restoration.