A Pushing Promotional Strategy Is ______

question 154

Multiple Choice

A pushing promotional strategy is ______.

• A) designed to promote one item at a time and place it near the location of the actual purchase decision
• B) designed to encourage consumers to ask for the product if the retailer does not carry it
• C) primarily used when goods or services are marketed to the ultimate consumer
• D) designed to market the product, product line, or service to wholesalers and retailers

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Definitions:

Revocation

Withdrawal of an offer before acceptance (must be communicated to the offeree).

Counter-Offer

A proposal made in response to an original offer, differing in terms and thereby rejecting the original offer.

Offeror

The party in a contract negotiation who presents the offer to enter into an agreement.

Offeree

The person to whom an offer is made in a contract situation.