Your Research Hypothesis Is That There Is an Association (As

question 3

Multiple Choice

Your research hypothesis is that there is an association (as indicated by Cramer's V) between race and highest educational degree. Based on the following output, the sample results are consistent with the _____, the significance level is _____, and the null hypothesis is _____.
$$\begin{array}{l}\text { Symmetric Measures }\\\begin{array} { | l l | r | r | } \hline & & \text { Value } & \text { Approx, Sig. } \\\hline \text { Nominal by Nominal } & \text { Phi } & .278 & .000 \\& \text { Cramer's V } & .196 & .000 \\ { \mathrm { N } \text { of Valid Cases } } & & 450 & \\\hline\end{array}\end{array}$$

• A) null hypothesis … .000 … not rejected
• B) null hypothesis … skipped … rejected
• C) research hypothesis … .000 … rejected
• D) research hypothesis … skipped … not rejected

Understand the four generic business strategies: Cost Leadership, Differentiation, Cost Focus, and Differentiation Focus.

Know the historical application of these strategies by examining case studies such as Henry Ford’s Model T production.

Identify characteristics of cost-leadership and differentiation strategies and how they target broad market segments.

Recognize cost focus and differentiation focus strategies and their targeting of specific market segments.

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Definitions:

Shape Constancy

The perceptual phenomenon wherein the perceived shape of an object remains constant despite changes in its retinal image due to varying angles and distances.

Dinner Plate

A large, flat dish from which main meals are typically eaten, an essential component of dining tableware.

Consistent Form

The quality of maintaining uniformity or stability in structure or appearance over time.

Color Constancy

The perceptual property that ensures an object appears the same color under varying lighting conditions.