Answer the Questions That Follow This SPSS Output

question 33

Short Answer

Answer the questions that follow this SPSS output:
 
A) What percentage of those who have guns at home are white? [Hint: you must calculate the answer.] __________
B) What percentage of all the respondents represented in the table are blacks who have guns at home? [Hint: you must calculate the answer.] __________
C) If you wanted to assess the effect of the independent variable (race) on the dependent variable (do you have a gun at home?), should you use row percents, column percents, or total percents? _______________

• A) What percentage of those who have guns at home are white? [Hint: you must calculate the answer.] __________
• B) What percentage of all the respondents represented in the table are blacks who have guns at home? [Hint: you must calculate the answer.] __________
• C) If you wanted to assess the effect of the independent variable (race) on the dependent variable (do you have a gun at home?), should you use row percents, column percents, or total percents? _______________

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Definitions:

Consumer Profiling

The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.

Repositioning

The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.

Brand Image

The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.

Endorsement Deal

A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.