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A 500-Point Drop in the DJIA Was a Big Drop

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A 500-point drop in the DJIA was a big drop when the DJIA was at 2246 in October of 1987 and a much smaller drop when the DJIA reached 11,421 in September of 2008. The percent by which stock prices fall is a more meaningful measure. The lesson here is that

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Definitions:

Sales Capacity

Refers to the maximum level of sales that can be achieved within a given period under normal operating conditions, considering the company's resources and market demand.

Projected Future Sales

Estimates of the amount of goods or services a company expects to sell over a future period.

Sustainable Growth Rate

The maximum rate at which a company can grow its earnings without needing to increase its financial leverage or equity financing.

Financial Statement

A written record that conveys the business activities and the financial performance of a company.

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