A Study Compares the Effect on College Students of Two

question 13

Multiple Choice

A study compares the effect on college students of two different TV advertisements for spring break in Gulf Shores, Alabama. Call the ads "Ad #1" and "Ad #2." We want to know which ad makes more students want to visit Gulf Shores during spring break. The subjects are 90 students taking a course in hotel management. The design of the study looks like this: What is Group 2's treatment (at the point marked "Question B" in the diagram) ?

• A) A placebo
• B) Ad #2
• C) One of the ads, chosen at random
• D) Watch TV, but see no advertisement
• E) Can't say because treatments were assigned at random

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Definitions:

Excessive Use

The overuse or misuse of a resource or product, often leading to depletion or damage of the resource and negative externalities.

Common Resources

Natural or man-made resources that are not owned by anyone, cannot be excluded from use, and are available for use by more than one person.

Externality

A consequence of an economic activity experienced by unrelated third parties; it can be either positive or negative.

Basic Research

Investigative study focused on gaining more comprehensive knowledge or understanding of the fundamental aspects of phenomena without targeted applications towards processes or products in mind.