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A popular brand of AAA batteries has an effective use time of 12.3 hours, on average. A startup company claims that their AAA batteries last longer. The startup company tested 24,000 of their new batteries and computed a mean effective use time of 12.32 hours. Although the difference is quite small (72 seconds-or just over a minute) , the effect was statistically significant (P-value < 0.0001) .
The most likely explanation for a 72-second difference being reported as statistically significant is
Genetic Predispositions
The increased likelihood of developing a particular disease or trait based on a person's genetic makeup.
Erotic Plasticity
The degree to which an individual's sex drive or sexual orientation can be shaped by cultural, social, or situational factors.
Social Scripts
Schemata or knowledge about sequences of events and actions expected to occur in particular settings.
Birth-Order Effect
The theoretical impact that a person's rank by age among siblings has on their personality, intelligence, and behavior.
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