Mixed-Methods Researchers Should Ask Themselves,"Are the Quantitative and Qualitative Data

question 1

Multiple Choice

Mixed-methods researchers should ask themselves,"Are the quantitative and qualitative data equally relevant to the same or related topics and research question(s) ?" This question is most useful to help the researcher evaluate:

• A)the validity of the study.
• B)the purpose of the study.
• C)the type of analysis to be used in the study.
• D)the conclusions drawn as a result of the study.

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Definitions:

Behavioral Metrics

The measured calculations of the actions users take that are connected to specific strategic initiatives on social media and communication objectives.

Listening

The practice of monitoring and analyzing conversations across social media platforms to understand public perception and gather insights.

Monitoring

The systematic process of tracking, observing, and checking activities or data over time for the purpose of oversight and regulation.

Influencers

Individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.