Instruction 19-5
a Perfume Manufacturer Is Trying to Choose Between $\begin{array} { c c } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$

question 19

Short Answer

Instruction 19-5
A perfume manufacturer is trying to choose between two magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents both layouts to five groups and determines the approval rating from each group on both layouts.The data are given below.Use this to test whether the median difference in approval rating is different from zero in favour of the more expensive layout with a level of significance of 0.05.
$\begin{array} { c c } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$
-Referring to Instruction 19-5,what is the rank of the absolute difference for the last pair of observations?

Comprehend the role of political skills in organizations and their impact.

Analyze the dynamics of organizational politics and how they influence organizational behavior and personal success.

Understand the concept of influence tactics and their outcomes (commitment, compliance, resistance).

Appreciate the importance of negotiation, conflict resolution, and understanding others’ goals in exercising power effectively.

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Definitions:

Profits

The net income received by a company after deducting all expenses, taxes, and costs.

Unrealized Gain

Profit that has been made on paper from investments but has not yet been converted to cash by selling the asset.

Commercial Substance

A characteristic of a business transaction that leads to a change in the cash flows of the entity, indicating that the change has a significant economic effect.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.