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Instruction 11-10
the Marketing Manager of a Company Producing a New

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Instruction 11-10
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the colour and shape of the box's logo on the approval rating of the cereal.He combined four colours and three shapes to produce a total of 12 designs.Each logo was presented to two different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analysed these data using the α = 0.05 level of significance for all inferences.
 COLOURS  SHAPES  Red  Green  Blue  Yellow  Circle 5467364544614441 Square 3456362136583025 Diamond 4660343148603833\begin{array}{l}\text { COLOURS }\\\begin{array} { | r | | c | c | c | c | } \hline \text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \hline \text { Circle } & 54 & 67 & 36 & 45 \\\hline & 44 & 61 & 44 & 41 \\\hline \text { Square } & 34 & 56 & 36 & 21 \\\hline & 36 & 58 & 30 & 25 \\\hline \text { Diamond } & 46 & 60 & 34 & 31 \\\hline & 48 & 60 & 38 & 33 \\\hline\end{array}\end{array}  Analysis of Variance  Source df SS  MS Fp Colours 32711.17903.7272.300.000 Shapes 2579.00289.5023.160.000 Interaction 6150.3325.062.000.144 Error 12150.0012.50 Total 233590.50\begin{array}{l}\text { Analysis of Variance }\\\begin{array} { l r r r r c } \hline \text { Source } & d f & { \text { SS } } & { \text { MS } } & { F } & p \\\hline \text { Colours } & 3 & 2711.17 & 903.72 & 72.30 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction } & 6 & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & & \\\hline\end{array}\end{array}
-Referring to Instruction 11-10,the mean square for the factor shape is ________.

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Definitions:

Finished Goods Account

An account used to track the value of products that are completed and ready for sale.

Factory Overhead Ledger

An accounting ledger that details the indirect costs associated with manufacturing, which may include utilities, depreciation, and salaries of non-direct labor.

Unit Costs

The cost associated with a single unit of product or service, including all costs incurred to produce, deliver, and sell the product.

Job Order Cost Systems

An accounting method that assigns costs to specific batches or job orders, tracking the direct materials, direct labor, and manufacturing overhead per job.

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