Instruction 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 139

Short Answer

Instruction 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot".The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-7,what critical value should the company officials use to determine the rejection region?

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Definitions:

Physiological Origin

Refers to the biological basis or causes of a bodily function or characteristic.

Product Line

A group of related products under a single brand offered by a company.

Selective Demand

Consumer demand for specific brands or products rather than the general product category.

Multitouch Screens

Display technology that recognizes and responds to multiple simultaneous touchpoints, allowing for more complex interactions.